Auto Trader 2021 Product Update

Ben Smith
Auto Trader Workshop
1 min readSep 14, 2021

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Over the last 18 months COVID-19 has accelerated a shift online that was already underway, but that without the pandemic would have happened much slower. As a result our product teams have worked hard to respond with dozens of new products, and improvements to existing ones.

We recently introduced the ability for consumers to reserve a car on Auto Trader

When you’re busy it’s easy to jump from one project to the next without taking the time to reflect on the impact your work has had. A small group of us recently looked back at the product we’ve shipped in the last year and the value created for users on both sides of our marketplace.

This is by no means an exhaustive view of the work our product and technology teams have delivered, nor is it reflective of all of the people involved, but personally I found it a really positive experience and it made me proud of the impact our teams have had.

We’re planning to repeat this on an annual basis 🙌.

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